Mara Betsch
Digital Writer and Editor / Content Strategist
LATEST PROJECTS
TLCme
Site Launch
To create nonTV-related content that appeals to the topics we know our users want and like, I was part of a two-person team to launch a new lifestyle blog. By using SEO-optimization, blogging the latest newsworthy topics, creating a weekly newsletter, and working with our sales team to create native advertising deals, the site averages 1.4 million pageviews a month.
Your Body On...Sex
Animated video
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To launch a "Your Body On..." series, I wrote a script and worked with an internal animator to create a Schoolhouse Rock-type video explaining strange things that happen to your body.
Don't Kick the
Bucket List
Interactive Quiz
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Conceptualized and built a versatile "Don’t Kick the Bucket" interactive that generated10/page views per session and 375,000 page views per month
Fill Your
Plate
Interactive Calorie Counter
When tasked with coming up with a way to reach our health information-seeking audience during the holiday season, we created an interactive to calculate the calories you eat on Thanksgiving. We allowed people to add and subtract the foods on their plate and offered tips for picking a nutritious meal.
60-Second
Solutions
Video Series
With minimal budget, we came up with this idea to create one-minute videos using some of the top search terms on our site. We were able to embed these on pages to increase streams on the site.
Just a sample of my work. To see more or discuss possible work >>