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RESUME

Professional â€‹

info​​
 

My specialities include: creating articles, videos and interactive content that appeals to audiences while also meeting business goals; developing editorial calendars; ensuring content and page templates have the best possible UX; creating the concept for and launching new sites.

Skills

  • Proficient in Omniture, Google Analytics, and Coremetrics

  • Proficient in Microsoft Office, Adobe PhotoShop, and InDesign

Discovery Digital Networks, New York, NY

Managing Editor, TLCme.com (October 2015-present)

Senior Digital Editor/Producer, TLC/TLCme (January 2014 – September 2015)

Senior Digital Editor/Producer, Discovery Fit&Health (May 2012 – January 2014)

  • Launched, hired writers, and managed the edit calendar for the TLCme blog; generated 9 million page views last month

  • Reported, wrote, and edited up to seven stories a day

  • Created the editorial strategy for our team of vloggers

  • Worked with the product team to identify user experience issues and bugs and strategize solutions to increase page views and video streams

  • Increased page views by following SEO best practices, building an audience through social media, and creating a weekly newsletter

  • Used Google analytics to assess trends and create traffic-driving content

  • Created an original video that was the site's top performer in 2012

  • Conceptualized and built a versatile "Don’t Kick the Bucket" interactive that generated10/page views per session and 375,000 page views per month

  • Created and managed branded content creation, including original articles for multimillion-dollar deals with Unilever and Toyota

 

Rodale, New York, NY

Associate Editor, Prevention.com (September 2010 – January 2012)

  • Wrote diet and nutrition-related articles for the site and syndication partners

  • Built magazine content on the site, re-wrote headlines to include SEO-friendly terms, and tweaked text to include keywords

  • Managed social media accounts; wrote tweets and Facebook posts daily

  • Produced weekly recipes newsletters driving 100,000+ page views each week

  • Wrote video scripts and starred in instructional health videos

 

Time Inc., New York, NY

Assistant Editor/Channel Producer, Health.com (October 2008 – September 2010)

Editorial Assistant, Health.com (October 2007 – October 2008)

  • Managed the content production schedule for the site's relaunch

  • Contributed to the New York Times best-seller "The CarbLovers Diet"

  • Pitched, edited, and wrote original stories, galleries, and blogs

Work​

experience​
 

Languages

HTML

Contact me
Education

University of Georgia, Honors Program, Athens, GA

Bachelor of Arts, Journalism, (A.B.J.) May 2007

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